1 JULY
13.00-13.45
URBAN CULTURE AND STRUCTURES IN EUROPE
What is urban culture and what similarities do we find around Europe? What is the status for the music business around Europe? Discussions about changes in structures and thoughts about European urban culture tomorrow.
· EU-Music Days: How did it start and what is the goal? – Frank Afzelius, BorderBlaster International (Sweden)
· Urban culture & the Diversidad project - Laurence Touitou, Diversidad (France)
· The music business yesterday, today and tomorrow, Jonas Sjöström, CEO Playground Music Scandinavia, IMPALA, SOM (Sweden)
· Developments from the 70’s: Experiences from working with Bob Marley and Jimi Hendrix compared to urban artists today - Dave Robinson, Founder of Stiff Records, former President of Island Records UK
DEBATE with the above panelists: Developments of European urban culture and thoughts about tomorrow.
14.00-14.45
EXPERIENCES FROM WORKING WITH URBAN MUSIC IN EUROPE TODAY
What are the differences and the similarities on the different European urban music scenes? Experience exchange and discussions on the future of the European urban music market.
· Europe’s influence on the US Urban Market as per 2008 and the status in Germany today – Thomas Schrerer, A&R / marketing, BMG Rights Management (Germany)
· The Baltic Region: international influences and development of the urban music scene - Guntars Racs, Microphone Records (Lativa)
· The development of the hiphop scene in Scandinavia - Claes Uggla, Juju Records / David Gerges, Deh Din Poik (Sweden)
· Working with urban music in Germany – Stefan Hopgarten, Miss Bizz (Germany)
DEBATE: Artist development and the future of the European urban music market.
15.00-15.45
OPPORTUNITIES OF TOMORROW
What was seen as a problem yesterday can be viewed as an opportunity tomorrow. In times of change, new solutions are born and what used to difficulties can become possibilities. Discover new projects and tools for networking and spreading of music and culture - accessible to everybody.
· Diversity - an asset for tomorrow - Jean-François Michel, General Secretary, European Music Office (EMO)
· Following the European urban movement around Europe – Representative, Bloglovin’
· New solutions for promotion, digital and physical distribution of urban music – Gunnar Deutschmann, BBBox / arvato digital services (Germany)
16.00-16.30
BEING AN URBAN ARTIST IN EUROPE TODAY
Difficulties and possibilities when working as an urban artist in Europe today. Influences from the US vs. connections with other European countries. Discussions about artist’s visions and thoughts of tomorrow.
ARTIST PANEL: Kano (UK), La Fouine (France), Wayne Beckford (UK), Lyrical Eye (Cyprus), Lady Daisy (Germany), KOF (UK), Pato Poh (Sweden)
16.45-17.15
THE LIVE SCENE IN EUROPE
The live scene is changing. What are the difficulties and what are the opportunities when booking urban acts to shows and festivals. Discussions and reflections on the future of European acts worldwide.
PANELISTS: Yared Adami, founder of Uppsala Reggae Festival, - Phat Phillie, Bumsquad Magazine & Bumsquad Radio (Croatia), François Missoni, Founder & Director, EuropaVox (France), Osiel Ibáñez, Selam (Sweden)
17.30-18.00
PUBLISHING OF TOMORROW
Illegal downloading, falling sales and other fundamental changes in the music industry bring a new role to publishing. Music publishing’s changing role in today’s market.
PANEL: Music publishing’s changing role in today’s market.
PANELISTS: Jonas Wikström, Senior Creative Director, Universal Music Publishing, Niclas Ulstedt, Creative Manager, Bonnier Music Publishing, Fredrik Svalstedt / Andreas Håkansson, Monza Publishing, Thomas Schrerer, A&R / marketing, BMG Rights Management (Germany)
2 JULY
11.00-12.00
THE IMPORTANCE OF DIVERSITY
The red thread of Europe’s culture is its cultural diversity. Sometimes the language barrier is seen as an obstacle for cross-border exchange. How can the European cultural diversity be managed as an asset? What is the role of urban culture for the Europe?
Introduction: Stina Westerberg, Head of Svensk Musik / Swedish Music Information Centre
· The importance of urban music for diversity in Europe - Jean-Marc Leclerc, European Music Office (EMO) (Brussels)
· Urban culture and its value for a country like Sweden: The cultural agenda during the chairmanship. – Marcus Hartmann, Swedish Ministry of Culture (Sweden)
· DIVERSIDAD – promoting urban culture around Europe: the new EU-funded project for supporting European urban culture – Laurence Touitou, Diversidad (France)
PANEL DEBATE: Networking over borders to promote increased diversity: The role of national institutes and other organizations and the view of urban culture today and tomorrow.
PANELISTS: above speakers and Lucie Svobodová, Director, Czech Centre (Czech Republic), Barbara Franke, Goethe Institute (Germany), Eglantine de Boissieu, French Institute/ French Embassy (France), Catarina Stichini, Instituto Camões (Portugal)
12.15-13.15
MEDIA FORUM
Why do we know so little about the urban music scenes in the different European countries? This media forum is an opportunity for the participants to be briefed by top journalists through the urban musical jungle in some of the European countries. It is also a forum for discussion and establishments of new contacts in order to build bridges between the different European musical scenes.
PANEL DEBATE: How can increased collaborations be achieved in Europe? Brief introduction of the urban music scene in the different regions. Reflections about the future of urban music in Europe.
PANELISTS:
· Ametist Azordegan, journalist, Swedish Radio Metropol, City, MTV (Sweden)
· Nicholas Maillet, Head of Special Projects, Trace TV (France)
· Richard Dimosi, media consultant, Makenda Ltd (UK/FR/IT)
· Phat Phillie, Bumsquad Magazine & Bumsquad Radio (Croatia)
· Representative Kingsize Magazine (Sweden)
· Ksenia Kamikaaza, DJ and author “Intelligent Beats”, Capital FM (Latvia)
· Adrien Picard, journalist, Streetblogger (France)
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