Many European urban artists dream about breaking in the US and working with American songwriters and artists. But is the grass always greener on the other side?

With its 700 million inhabitants, Europe has a larger potential audience than the US and its 300 million citizens. So why are American urban artists more known in Europe than European artist?

Are European artists not talented enough? Do artists have to pass by the US to have credibility for international success? Or does European urban music companies not know how to develop internationally successful urban artists?

Artists like Leona Lewis, Robyn, Craig David, Dizzy Rascal, Justice and Daft Punk are proof of European urban acts who have made it internationally, after having succeeded at home first. So it should be possible for more...

EU-Music feature many European urban artists who have been very successful in their home-country. However, most still struggle to find solutions to reach out internationally.

EU-Music bring international media to discover the diversity and quality of European Urban Music. Different actors from the urban culture industries will network and establish more contacts on an individual basis. Decision-makers will also discuss and debate how increased collaborations can bring a more fruitful environment for the future of urban music.

The goal of the activities at EU-Music is to create bridges between European countries and to create a more integrated market for urban music and culture. EU-Music 2009 is the start-point of a long-term development, as EU-Music will travel to different European cities each year. So it's only the beginning of The European Dream...