Today’s youth may be the first modern generation to grow up without expecting to have to pay for music. Without compensation for artists from creating work, or compensation for others who find and filter the art, record, promote and distribute it, the alternatives for producing becomes very limited. 

New technology, new behavior and new attitudes require new rules and regulations. Increased internationalization requires harmonization of existing rules. 

The concentration of actors in the industry also has a major impact on the music market. The number of independent labels keeps growing. As a result of the 50% fall in turnover between 2000 - 2007 in Sweden, the number of employees in the music business decreased significantly. Fewer employed in larger music companies, consequently resulted in an increase of self-employed music companies by 100%.

With an increased number of smaller companies comes more diversity. It also brings larger needs for a platform where independent companies can meet.

EU-Music is an initiative to bring together as many actors as possible in order to create fruitful meetings and collective attempts to find new ways of overcoming the difficulties most music companies face today.